How to choose a high-end audiovisual production agency for your marketing videos

▶ Introduction ‍

Choose one audiovisual production agency, it's not always easy. There are a lot of them, they all offer different things, and when you've never made a corporate or commercial film, you can quickly feel lost.

The challenge is important: your video will represent your business. If done well, it gives confidence and strengthens your image. If done incorrectly, it can give an impression of lack of seriousness and alter your positioning in the minds of your consumers.

The aim of this article is simple: to help you understand How to choose a reliable video agency, capable of producing a marketing video by having entered all the parameters of your ecosystem (audience, objectives, budget, etc.)

We are going to see the essential points to check, what really makes the difference between a good agency and an approximate agency, and how to make sure that your project will be between good cameras. (for the word game)

▶ Why choose your video agency is so important

Your Corporate movie represents your business

One Corporate movie or Commercial movie, it's often the first thing your prospect discovers about your brand. In a few seconds, your audience gets an idea and decides whether or not to keep you in mind for their needs (product/services).

If the Video marketing is qualitative, it values your business. It shows that you are in control of your image, that you know how to highlight what you do best. On the other hand, an amateurish video can give the impression that your business lacks professionalism.

As marketing director/communication manager, this video production will speak for your company for a very long time.

So you might as well do the right thing to make management proud and get a real video return on investment.

A bad one video may cost more than expected

It is generally believed that a Home video or on a low budget allows you to save. In reality, it is often the other way around. A poorly made video can:

• give a bad image of your business;

• scare away prospects;

• compel to redo the project, so you have to pay twice;

• take a lot of time internally (other projects are in progress Stand-by in the meantime).

A failed video is certainly not just an aesthetic problem: it is a Marketing brake and commercial. A good audiovisual agency helps you invest smartly by producing content that is sustainable, useful and consistent with your goals, while strengthening your credibility.

Our mission, at First Class, is to promote brands and businesses through the creation of advertising movies and premium institutional films.

A good video agency guides you and simplifies everything

A serious agency does not let you “guess” how the project should progress. She accompanies you step by step, from the very first Discovery call.

Its role: to transform a complex project into a Flight plan simple. You know where you are going, with whom, in how long, how and why.

What we tell our customers to reassure them is that with us you will have surprises... but Never bad.

▶ The essential criteria to recognize a good video agency

La quality of achievements : what you see reflects their real level

First of all, look at the videos that the agency has already produced. Several projects, different customers, different styles, different approaches.

If you look at their work and say to yourself, “I would like our movie looks like that,” that's a good sign. If, on the contrary, you feel a lack of impact, consistency Or of precision, even if you are not a professional, it is better to go your own way.

Their ability to understand your need (and to reformulate it)

A good agency Ask questions, rephrase, and maybe challenger your ideas if needed. It seeks to understand who you are, what you do, why you do it, how you do it.

If you feel that we are really listening to you and that we understand your stakes, it is generally the sign of a future good partner.

One clear process From start to finish

One reliable agency must be able to explain how it works: steps, deadlines, deliverables, validations, tools used.

Plus the Process Clearly, the more likely your project is to go well. On the other hand, if everything seems vague, improvised or “we'll see when the time comes”, you take a risk useless and that is not the idea in view of the challenges.

▶ How to choose theagency That's really right for you

Watch how she communicates with you from the start

The first contact is often revealing. A good agency takes the time to discuss, ask the right questions, and understand your stakes without drowning yourself in technical jargon. If you feel that the discussion is fluid, that your needs are understood and that the team is already planning with you.

Conversely, if everything is going too fast, if the answers are vague or if the agency seems to be” sell a product ” rather than understanding your situation, be careful and connect with other agencies.

Verify its ability to manage a project From start to finish

One reliable agency must be able to take care of everything: preproduction, shooting, post-production, logistics management, planning, returns... You must feel that she is in control of each step and that she knows where she is going.

An agency that never talks about readiness, of script, of storyboard Or of artistic direction may lack structure — and that's often what causes late projects or disappointing results.

Make sure she knows how to work with businesses like yours

Each sector has its codes: industry, real estate, health, health, tech, corporate, luxury... An agency that has already worked with companies close to yours will understand your stakes, your internal constraints, your way of communicate.

That doesn't mean she has to exactly have your sector in their portfolio. However, she must at least show that she knows adapt, that it includes your Avatar customer and your marketplace.

Typically, on our side at First Class, the sectors of activity that we do not master, we take the time to find out beforeDiscovery call, then during the Writing phase. That's why we ask a lot of questions very early in discussions.

▶ Conclusion: finding the right agency means finding the right partner

Choose one audiovisual production agency, it's choosing a service provider technique, creative and humane. But above all, it's choosing a team that can understand your message, to translate your ideas in images and to represent your business accurately.

A good agency, it is the one who:

• you listens really;

• Explicitly explains to you how it works;

• shows you solid achievements ;

• accompanies you from start to finish without wasting time;

• includes your stakes and your sector.

One video is a strategic investment. Well done, it opens doors, strengthens your credibility and helps you reach your goals. If done incorrectly, it can hinder your development.

If you are looking for a team that can support you with seriousness, creativity and simplicity, you can find out how we work at First Class our approach, our steps and our achievements are explained here: discover our offers

And if you want to go further or discuss your project, you can book a discovery call right here: Make an appointment.