How to improve your business's video ROI right now

▶ INTRODUCTION

Most businesses now produce their own videos, often with the resources at hand. However, despite the time invested, the results do not follow: few qualified views, little engagement, and all too often no conversion. The reality is simple: a video seems “correct” visually while being completely ineffective.

If your videos don't generate results, it's not inevitable. On the contrary, it is a valuable signal: something in your process, message, or strategy deserves to be adjusted. Understand Why are your videos not performing is the first step to sustainably improve your Video ROI.

Why homemade or low-cost videos fail, and what we need to change to finally produce market-fit videos is the name we gave to high-performance videos in our agency.

▶ Why don't your homemade or low-cost videos convert

Visual and sound quality that discredits your message

One Home video almost always suffers from the same problems: bad light, a poorly mixed sound, a too basic D.A that does not respect your graphic charter as well as your positioning. These technical faults may seem minor, but they instantly destroy the credibility of your message. In communication, I am not teaching you anything: visual and sound perception conditions confidence: if the form is not controlled, you can do away with any conversion.

A video that seems amateur gives the impression that your business lacks rigor or professionalism, even if your product or service is excellent, and you must avoid this scenario. The public does not separate the quality of the message from the quality of the container: they judge the whole thing.

A human is judged in 20 seconds by their dress and posture. Assume that it is the same for the company in which you manage communication through your corporate videos.

A video without strategic intent cannot convert

A lot of businesses create videos because “you have to make video.”

Each video should answer a simple question: What change should it cause in the audience? Inform, convince, reassure, encourage you to ask for a quote, prove your expertise... Without an objective, video loses all effectiveness.

What creates conversion is not the beauty of the image: it is the clarity of the intention.

If you miss this with a bad CTA and in addition, you are putting money into ADS, it's a sure failure.

A “flat” assembly that does not involve any emotions

Editing turns a simple video into a marketing tool.

As in any creative sector, there are codes to respect, especially depending on the communication channel you use for your content strategy.

Simplicity is key

“Less is more” as they say at Première Classe

▶ Mistakes that are sabotaging video ROI in business

Confusing “making a video” and “getting a message across”

Creating a video has never been enough. What matters is what the video Make it clear, Makes you feel and Made to to your audience. Many businesses focus on the production itself and miss the message they need to deliver.

A successful video is content designed to solve a problem, raise an objection or lead your prospect from point A to point B and there are thousands of possible angles depending on the format, the social network, the audience and so on.

The ROI falls automatically when: • the message is not explicit;

• the promise is not formulated;

• the audience does not understand “what this video changes for them”;

• the video does not respond to any stage of the customer journey.

Storytelling without structure

A video that says “something” is not necessarily a video that convinces. What's missing in the majority of home videos is a narrative structure with real methods. That's why we try to combine the rules of communication, marketing and cinema for our customers.

We also strongly recommend outsourcing this type of service, we explain everything to you here: Find your video agency

The CTA

A marketing video should Guiding the eye and guide the decision. The audience must spontaneously understand what they are obliged to do next: visit a page, download a document, request a quote, subscribe... 1 video = 1 objective = 1 message = 1 message = 1 CTA

▶ how improve the ROI of your corporate videos

Clarify the objective: reputation, consideration or conversion

A successful video always starts with a clear objective. Without a defined objective, it is impossible to measure, optimize, or even structure effective content. Each video should be designed to serve a specific stage in the customer journey.

• Notoriety : capture attention, make an impression, create a strong first impression. Here, the challenge is to generate visibility and to lay the foundations of your brand image.
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• Consideration : explain, reassure, demonstrate your expertise. The aim is no longer just to be seen, but to be understood and perceived as a legitimate actor.
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• Conversion : encourage action. Request an appointment, download a document, register, buy. The video should remove the final objections.

You are already aware of all this (normally)!

Producing less, but better: quality, framing, storytelling

Volume has never guaranteed a return on investment. What matters is the quality And theintention. A single well-thought-out video can generate more results than 10 videos

Producing better means: • mastering the scoping, the light, the its, the Acting ; • write a clear script, oriented to benefits and emotions; • use a visual composition consistent to strengthen your identity; • adopt a structured storytelling rather than an impromptu speech.

It is this requirement that distinguishes a video that “informs” from a video that converts and really improves your ROI.

Finally, that's how we see things at Agence Première Classe.

Adapting formats to platforms without sacrificing artistic direction

In our case, asaudiovisual production agency specialized in the production of advertising and institutional films, we focus on quality, the Photo direction, the Acting, theemotion, the script And the image composition. This level of requirement does not disappear when we produce in vertical : it adapts. The format is changing, but the standards remain.

Here we stand out from agencies specialized in short content “shorts” (TikTok, Reels, UGC optimized volume), which follow a different logic: speed, frequency, trend, volume. It is neither better nor worse they are two distinct approaches, responding to two different needs.

The correct format depends only on one point: Where is your future customer and what type of content reaches them the most intelligently? A successful strategy does not choose what is “in fashion”, but what works for your audience and serves your goals.

So make sure you select your agency before going into production.

▶ Conclusion

Improve the Video ROI of your business does not depend on a better smartphone or a hack on Instagram. The return on investment comes from one thing: a professional approach, structured and aligned with your marketing strategy.

When your videos are designed to inform, convince, and convert, they become real growth drivers.

Conversely, a low-cost or improvised video can be expensive: in time, in brand image and in missed opportunities.

If you want to produce videos of companies or advertisers that perform well, our team can help you.

Make an appointment with the Première Classe agency